moon express, wants to mine the moon, win the x prize

Naveen Jain is planning to mine the moon using his company
Moon Express.  Very cool stuff.

"The company is among several teams hoping to someday win the Google Lunar X Prize competition, a $30-million race to the moon in which a privately funded team must successfully place a robot on the moon's surface and have it explore at least 1/3 of a mile. It also must transmit high definition video and images back to Earth before 2016."(from LA TIMES)