Monday, April 4, 2011

million dollar "chicken" schmeat burgers

Peta is offering a million dollars to the first person who makes tasty lab grown meat.

CONTEST DETAILS

PETA is offering a $1 million prize to the contest participant able to make the first in vitro chicken meat and sell it to the public by June 30, 2012. The contestant must do both of the following:
  • Produce an in vitro chicken-meat product that has a taste and texture indistinguishable from real chicken flesh to non-meat-eaters and meat-eaters alike.
  • Manufacture the approved product in large enough quantities to be sold commercially, and successfully sell it at a competitive price in at least 10 states.
Judging of taste and texture will be performed by a panel of 10 PETA judges, who will sample the in vitro chicken prepared using PETA's own fried "chicken" recipe. The in vitro chicken must get a score of at least 80 when evaluated in order to win the prize.
Click here to read the complete contest rules, or e-mail VegInfo@peta.org to enter.
In the meantime, check out our Vegetarian Living section for delicious, healthy mock-meat recommendations and thousands of tasty, animal-friendly recipes.

I will of course be looking for the "Real meat from a dead animal" label when I shop. but I look forward to seeing "Shmeat burgers"  on the menu's of fast food restaurants.

must be "Weird Science Monday".