however I thought I'd let his own site explain what cool tools is.
About Cool ToolsCool Tools is a web site which recommends the best/cheapest tools available. Tools are defined broadly as anything that can be useful. This includes hand tools, machines, books, software, gadgets, websites, maps, and even ideas. All reviews are positive raves written by real users. We don't bother with negative reviews because our intent is to only offer the best.One new tool is posted each weekday. Cool Tools does NOT sell anything. The site provides prices and convenient sources for readers to purchase items. When Amazon.com is listed as a source (which it often is because of its prices and convenience) Cool Tools receives a fractional fee from Amazon if items are purchased at Amazon on that visit. Cool Tools also earns revenue from Google ads, although we have no foreknowledge nor much control of which ads will appear. Cool Tools also earns income from more traditional FM ads, which are managed by Federated Media.We recently posted a short history of Cool Tools which included current stats as of April 2008. This explains both the genesis of this site, and the tools we use to operate it.
It's practically the reverse of advertising... If people like something enough to rave about it to him, he'll track it down, and write it up.
While the front page is interesting, and I love seeing what his latest find is, the real value is found is in the categories. It isn't about what's hyped, or what's the latest... cool tools is keeping a log on what really works.
Substance over style by the guy who founded Wired Magazine. How cool is that?